You've probably seen Matt Howard and his wife Abby pop up on your For You Page with their fun and relatable content.
The duo shares comedic skits and glimpses into their family life on TikTok (@matt_and_abby) and YouTube (@matt_and_abby), gathering more than 5 million followers on TikTok. Matt also has a personal Instagram, @_matt_howard_.
So, what’s the real story behind the creator? We’re diving into Matt’s background, his rise to fame, and what makes him stand out.
How old is Matt Howard?
Born on June 18, 1998, Matt Howard will be turning 27 in 2025. That birthdate makes him a classic Gemini, which might explain some of his quick wit and social charm on camera!
Where is Matt Howard from?
Matt Howard's roots seem to trace back to Ballwin, Missouri.
The St. Louis area appears to be a significant backdrop to his story, as it's where he and Abby first crossed paths in a summer theater program.
Matt Howard's family and personal life
After reconnecting in college, Matt and Abby got married in July 2019. The couple now has two sons, Griffin and August, who you might spot in their videos.
It seems family is a big part of his life, as Matt also has two brothers named Caleb and Josh.
Matt Howard's journey as a creator
Matt and Abby's success seems to stem from their knack for creating authentic and relatable content that captures the ups and downs of married life and parenthood.
- Their journey began on YouTube in July 2019, where they started sharing vlogs and lifestyle videos.
- They expanded to TikTok in April 2020, and their popularity exploded thanks to comedic skits and dance clips that resonated with a huge audience.
- Now, with over 5 million followers on TikTok, they continue to share their family's journey while also diversifying their content.
- They host 'The Unplanned Podcast,' which dives into topics like marriage and personal growth, and Matt has even ventured into releasing original music.
What kinds of followers does Matt Howard have?
Given their content revolves around married life and raising young kids, their audience is likely made up of young adults and couples who are in a similar boat. It seems people connect with their journey from being newlyweds to becoming parents.
Fans are probably drawn to the mix of comedy and real-life moments, finding their content a fun and relatable peek into modern family life. They offer a sense of community for anyone navigating the same ups and downs.
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