You've likely seen DeAndre Brown, famously known as "The Corporate Baddie," sharing his hilarious and relatable takes on the 9-to-5 grind.
He creates content about Gen Z workplace culture on TikTok, YouTube, and LinkedIn under the handle @imdrebrown.
So, who is the creator behind the content? Let's explore DeAndre's background, his journey to fame, and what makes him a standout voice for his generation.
How old is Deandre Brown?
Born on June 26, 1999, DeAndre Brown is set to turn 26 in 2025. That makes him a Cancer, for all you astrology fans keeping track.
Where is Deandre Brown from?
DeAndre Brown originally hails from the Windy City, Chicago, Illinois.
He later relocated to Dallas, Texas, for his corporate gig before making the leap to full-time content creation.
Deandre Brown's family and personal life
Details about his family are mostly kept under wraps, but he is a proud dog dad to his pup, Harper.
A 2021 graduate of Morehouse College with a degree in business marketing, DeAndre is also openly gay and a vocal advocate for amplifying LGBTQ+ voices in professional settings.
Deandre Brown's journey as a creator
DeAndre's secret sauce seems to be his authentic and hilarious take on the struggles of being a Gen Z professional in a corporate world. His journey from a cubicle to a full-time creator is a masterclass in turning relatable experiences into viral content.
- He first started creating content in 2021 as "The Corporate Baddie" while working as a banking analyst in Dallas.
- After his TikToks gained major traction, he left his corporate job in 2022 to pursue content creation full-time.
- He has since launched his own consulting agency, Gen XL, to help bridge generational gaps in the workplace.
- In 2022, he was named Adweek's Career Creator of the Year and hosted the LA Pride pre-show on TikTok.
What kinds of followers does Deandre Brown have?
DeAndre's content primarily clicks with Gen Z and young millennials who are just starting to navigate the corporate world. His audience is full of recent grads and early-career professionals who see their own office struggles in his hilarious videos.
But his appeal isn't limited to one generation; he also connects with anyone who has ever felt like an outsider at work. His followers are drawn to his message of bringing your whole, authentic self to the office and shaking up outdated norms.
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